Store fixtures are more than just functional
objects to hold your items. They contribute to the overall
shopping experience and "feel" of your store. Beat-up,
dirty shelving can make your store seem run-down, even if
you have the newest, most attractive merchandise on your
Take a look at your store and think about what a
customer feels like when they walk through the store.
Think about what would catch their attention. Consider how
your merchandise is arranged. Would you sell more seasonal
items if you built end-cap displays that changed every month or
two? Would you sell more impulse items if you had a
stand-alone display near the cash register?
Think about different ways to use empty space
in your store. Could you fit a small shelving unit, or a
stand-alone display in your store? Many items are
available in free-standing displays, which fit in a small space.
Consider buying a display of batteries or some other consumable
item, which people buy regularly and putting it in an unused
corner of the sales floor.
The bottom line is this: Do your customers
leave your store with a good feeling about their shopping
experience, and did they find everything they were looking for
in your store.