Store fixtures are more than just functional objects to hold your items.  They contribute to the overall shopping experience and "feel" of your store.  Beat-up, dirty shelving can make  your store seem run-down, even if you have the newest, most attractive merchandise on your shelves.

Take a look at your store and think about what a customer feels like when they walk through the store.  Think about what would catch their attention.  Consider how your merchandise is arranged.  Would you sell more seasonal items if you built end-cap displays that changed every month or two?  Would you sell more impulse items if you had a stand-alone display near the cash register?

Think about different ways to use empty space in your store.  Could you fit a small shelving unit, or a stand-alone display in your store?  Many items are available in free-standing displays, which fit in a small space.  Consider buying a display of batteries or some other consumable item, which people buy regularly and putting it in an unused corner of the sales floor.

The bottom line is this:  Do your customers leave your store with a good feeling about their shopping experience, and did they find everything they were looking for in your store.